BHAG, the abbreviation for Big Hairy Audacious Goal, is a powerful means to stimulate progress. It refers to a long-term, 10 to 25-year goal, led by your company’s purpose and core values. Being transparent and compelling, BHAG requires a little explanation, with people getting it right away. Jerry Porras and Jim Collins coined the term in their book, “Built to Last: Successful Habits of Visionary Companies”.
